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By The Drum Team, Editorial

July 15, 2011 | 1 min read

Label PR has launched a campaign to find the "face and body" of Castlefield Clinic, the spa and beauty enhancement business.

The web campaign is being fronted by former Atomic Kitten Jenny Frost, who is shown giving her own take on the iconic poses of Marilyn Monroe and Twiggy on the Castlefield Clinic website.

Label PR, which was appointed last month, has also produced a behind the scenes video which is running on the Clinic’s Facebook, Twitter and YouTube pages.