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Bell Pottinger

Bell Pottinger’s Brand Story announces partnership with BRANDirector Entertainment

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By The Drum Team, Editorial

July 15, 2011 | 2 min read

Bell Pottinger’s product placement company Brand Story has announced a strategic partnership with BRANDirector Entertainment to enhance the group’s ability to deliver placement campaigns.

The partnership will work using associates in the television and film industry to source the best fit placements for brands.

BRANDirector has over 20 years of experience in providing product placement campaigns for brands. It has recently produced campaigns for BMW and Cisco. Brand Story launched this year.

Steve Read, managing director of BRANDdirector Entertainment, said: “This partnership is a great fit and we not only share a great deal of experience across the automotive, drinks and technology sectors but also share a common ethos on client service.”

Nathan Lane, director of Brand Story, said: “With BRANDirector we have a best in class team that has a huge amount of experience in sourcing and implementing placement opportunities. There is a huge amount of work that needs to happen around a placement to ensure it runs smoothly and for the opportunity to be maximised. We understand the process and have put great service at the heart of our offering.”

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