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By The Drum Team, Editorial

July 14, 2011 | 1 min read

A recent graduate from the University of Lincoln has developed an online advertising campaign for the Uni having built up a cult following through previous creative work.

The animated advert has been created by media production graduate Tom Ridgewell, known as TomSka on his YouTube channel, who has developed a following of 4.5million on the online channel alone.

A spokesperson for the University explained that having seen the following Ridgewell had build online through his previous videos, it asked him to create a clearing campaign, which it saw for the first time last week before almost immediately putting on it online.

The advert highlights many of the University’s courses on offer, and several that it doesn’t offer too, such as Witch Craft, Dragon Ballet and Horse Removal.

At the time of writing, the advert had received over 38,000 views on the University’s YouTube channel having only been uploaded on 8 July.

Watch out for the swans!

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