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Stella Artois

Stella Artois gives away a DVD with every pack

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By The Drum Team, Editorial

July 13, 2011 | 2 min read

Lager brand Stella Artois is giving away DVDs as part of a new on-pack promotion.

Film fans can claim one of 40 movies, including Kick-Ass, Gladiator and the Bourne Ultimatum, by purchasing a special pack of premium Stella Artois 5% or Stella Artois 4%.

Stella hopes the giveaway, now available through all off-trade channels, will drive sales during the key summer trading period.

It will be supported by an extensive marketing campaign including out of home advertising, digital media and PR.

James Watson, European Marketing Director at Stella Artois, comments: “Stella Artois has a history steeped in film and we know that consumers who love our brand also love exceptional film entertainment."

Stella Artois

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