MCV launches market intelligence service
Games industry website, MCV has launched a reports section within its new website, from which readers can buy and download games market research available.
According to the site, it will offer reports from respected third party companies and from the in-house specialist journalists.
The development is part of parent company Intent Media’s ongoing paid content strategy which has already seen a reports service launched by sister brand Mobile Entertainment and will soon be rolled out to PC Retail and other brands across the portfolio later in the year.
From launch, MCV has teamed up with leading consumer research outfit GameVision to provide the firm’s exclusive and highly respected brand maps, covering 20 of the most successful and valuable ongoing game franchises.
The reports provide detailed data on consumer attitudes to brands based on twice yearly interviews with over 5,000 gamers in the UK, France, Germany and Spain.
“GameVision has been providing hardware and software usage and attitude data to the games industry for nine years now,” said founder and CEO Sean Dromgoole.
“We can tell you who is playing which games and what it is that they most like about them and how that has changed over the life of the brand.
“While these maps have previously been available to subscribers we are now able to make them available at a special introductory price of £480 (inc VAT) each to users of the MCV website.”
MCV’s new report section also features exclusive research on the iPad & tablet and mobile payment markets, as well as the Entertainment Retailers Association Yearbook.