Family holiday company Park Resorts has appointed Nobull Communications to run a 12 month public relations campaign.
Nobull will be responsible for driving the “Creating Amazing Memories” campaign through traditional and social media, along with a range of events for consumers and media. The social media will be handled by specialist division Sociabull.
The Buckinghamshire based PR firm will work alongside the Park Resorts marketing team to promote individual parks as well as to develop brand activity.
Andy Edge, the sales and marketing director at Park Resorts, said: “We chose Nobull Communications for the team’s creative approach and experience of family travel.
“They clearly understand our customers and potential customers and have the perfect combination of social media leadership and strong relationships with target media for travel, parenting and lifestyle.
“The team’s ability to work with us as an integral part of Park Resorts showed very strongly when they joined us on-stage at our Valley Farm holiday park recently!”