Fashion and beauty magazine InStyle is seeking to raise the profile of its annual Best Beauty Buys Awards by partnering with UK TV shopping channel QVC.
Under the agreement, QVC will be hosting a programme on Monday 11th July selling a range of beauty products that have been awarded an InStyle Best Beauty Buys prize this year.
The Beauty with InStyle programme will also include video interviews with the InStyle beauty team offering their expert advice and tips. The programme will also promote an InStyle subscription offer for viewers.
IPC Southbank, publisher of InStyle, will promote the Beauty with InStyle programme using advertisements across its women's websites, including womanandhome and livingetc.
"InStyle's Best Beauty Buys are like the Oscars of the beauty industry and are an indispensable guide to the hottest beauty products,” said Sian Cupid, head of marketing for InStyle.
“This partnership with QVC is an excellent platform to promote the awards and the magazine to a new audience."
InStyle's Best Beauty Buys have been tried, tested and voted for by 181 of the UK's top make-up artists, hairdressers, skincare gurus and nail technicians.