Olympic 2012 medals designed to ‘turbo-charge’ athletes
London 2012 chief executive Paul Deighton has said that the medals for the Olympic games have been created with the aim of inspiring and turbo-charging the athletes in mind.
He said: "The perspective that we put on this and the research that we did was to create medals that the athletes could be proud of.
"It was very athlete-focused because in our view if the athletes are inspired they are turbo-charged to inspire everyone else.
"So far the International Olympic Committee has been absolutely delighted with what we have shown them."
He made the comment in London during a handing over of metal by mining company Rio Tinto.
The metal will be turned into the gold, silver, and bronze medals.
The gold medal is made up of 92.5% silver, 1.34% gold (a minimum of 6g) while the remainder is copper. The silver medal is 92.5% silver and the rest is copper, while the bronze medallists win medals that are made up of 97% copper, 2.5% zinc and 0.5% tin.
Deighton refused to say what the medal design would look like before the unveiling later this month.