Manchester agency Love Creative recently told The Drum about its ambitions to open a new office in Shanghai. With this in mind we asked Ben Weldon, the co-founder of Shanghai-based independent agency Thread Design, to offer them some advice.
10. Hurry up
9. Get used to never drinking ale, eating pies, or listening to good live music
8. Get used to drinking fancy cocktails, eating incredibly spicy meals and listening to unknown French DJs
7. Practise business card technique until you can double hand 100 a night like it’s normal
6. Get a shit hot tax accountant (about £700 a month for a good one)
5. Renovate! There is a ton of dangers with this too, but renovations are silly cheap, you can turn a low rent box into a über trendy studio, with an indoor lawn and everything!
4. Get junior designers in early; they take a long time to flower, but are inexpensive while you wait
3. Forget about enjoying the internet, this is not an emotion you can afford to harbor
2. Find yourself some Hong Kong or Singaporean management: they understand the UK and China (good ones are not cheap)
1. Get to know the city first, you don’t want to end up with an office on a road that taxi drivers have never heard of - doesn’t matter how cool it is, your clients and staff will never want to come again. Or worse still, Sherpas can’t find you.
See you when you get here!
Ben Weldon started his design career in London before leaving the UK in 2003. You can read more about his experiences in China in his Keeping Good Company... blog.