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Royal Caribbean Cruises appoints James as head of PR

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By The Drum Team, Editorial

July 7, 2011 | 2 min read

Louise James has been named as the new head of public relations for Royal Caribbean International Cruises.

Joining from Purple PR, James will head up the communications division of the company, including its press office and marketing communications, with press officer Surinder Manku reporting into her.

James herself will report into Ltd associate vice president and general manager Jo Rzymowska as well as working alongside the 22 strong marketing team and will also manage the relation with RCL Cruises agency Siren PR.

Jo Rzymowska commented: “The marketing and communications need for the RCL Cruises Ltd business has evolved significantly in recent years. As well as celebrating new ships, we are investing in increasing our brand awareness within the overall holiday sector. The new PR appointment is a key development to aid this area of our communications strategy and I’m excited to welcome Louise James to the team.”

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