7 July 2011 - 2:17pm | posted by | 3 comments

C&A launches heritage microsite with McCann Metro

C&A launches heritage microsite with McCann MetroC&A launches heritage microsite with McCann Metro

Clothing retailer C&A has worked with Metro, the digital arm of McCann Manchester, to launch a new website as it bids to attract a younger audience.

Visitors to withlovesince1841.com can browse through C&A's history and win a trip to New York by designing their own garment. The winner will be the one that gets the most votes.

The site, which is integrated with Facebook, aims to give the C&A brand a more promiment place in the social space while raising awareness of its heritage.

Ric Hayes, digital development director at Metro, said: "The team at C&A is very forward thinking, so it’s been fantastic working with them. Together we’ve delivered a striking concept which is realised in a functionally creative site. We can’t wait to get started on the next project for them later this summer.”

Metro has now been commissioned to produce a further digital strategy for a new clothing range, which is due out later this summer.

Comments

Anonymous (not verified)
7 Jul 2011 - 15:15
Anonymous's picture

Look everyone, a site designed in Flash, not HTML5. Flash has still got it.

0
0
Anonymous (not verified)
8 Jul 2011 - 09:57
Anonymous's picture

Rumour has it the critically acclaimed Oli Coupe managed this project, is this true?!

0
0
Anonymous (not verified)
22 Jul 2011 - 14:44
Anonymous's picture

A shame to see an agency such at Metro - who seems to be forever championing how cutting-edge their services are - developing a site like this in Flash instead of HTML5.

I would have thought this would be a prime project to show off their HTML5 skills - and what's actually possible with HTML5 now. Still very nicely designed and executed though!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...