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C&A launches heritage microsite with McCann Metro

Clothing retailer C&A has worked with Metro, the digital arm of McCann Manchester, to launch a new website as it bids to attract a younger audience.

Visitors to can browse through C&A's history and win a trip to New York by designing their own garment. The winner will be the one that gets the most votes.

The site, which is integrated with Facebook, aims to give the C&A brand a more promiment place in the social space while raising awareness of its heritage.

Ric Hayes, digital development director at Metro, said: "The team at C&A is very forward thinking, so it’s been fantastic working with them. Together we’ve delivered a striking concept which is realised in a functionally creative site. We can’t wait to get started on the next project for them later this summer.”

Metro has now been commissioned to produce a further digital strategy for a new clothing range, which is due out later this summer.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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