Heathrow launches major advertising campaign for summer with masius
Heathrow is to get ready for the over 13 million people expected to go through the airport this summer with two advertising campaigns developed by masius – including Heathrow’s first multilingual campaign.
The advertising campaigns will look at two areas: the service provided at Heathrow, and the shops available.
The first advertisement has the tagline “Can’t stop thinking about your holiday? Neither can we”, and focuses on the services available at the airport, including baby changing and the kids play area. The customer service team has been strengthened so needs can be met quickly, and the Heathrow app has been enhanced to allow people to fully plan their airport trip.
Heathrow’s Twitter will also provide followers with regular updates on what is happening at the airport as well as the latest travel services, retail offers, local weather, rail and traffic reports.
Running from 11 July to the end of August, it will be advertised using channels such as London underground, the M4 torch, and through radio advertising.
The second advert uses the tagline “See it in London, Buy it at Heathrow” to focus on the retail side of the airport, and is Heathrow’s first multilingual advertising campaign, displayed in Spanish, Mandarin, Arabic, Russian and Japanese.
This advert will be displayed at the underground stations of popular tourist shopping destinations as well as on the sides of London cabs and on outdoor sites on the route into London.
Nick Adderley, Heathrow’s marketing and insight director, said: “Visitors descend on London from the world over to make the most of the fantastic shopping that the capital has to offer so we want to encourage them to shop smart by taking advantage of the savings at Heathrow as well as the amazing range of brands.”