6 July 2011 - 9:11am | posted by | 1 comment

Daybreak staff fear for the future amidst ITV cost cutting

Daybreak staff fear for the future amidst ITV cost cuttingDaybreak staff fear for the future amidst ITV cost cutting

ITV is to embark on a radical overhaul of its Daybreak breakfast show after losing patience with the struggling formats efforts to claw back audience share – still hovering at the 700k mark.

Co-hosted by Adrain Chiles and Christine Bleakley the format has failed to take off, frustrating the broadcaster which shelled out £3m apiece on their contracts.

The cost of these contracts mean they can’t be torn up bat backroom staff aren’t so lucky, they will be merged with those working on ITV stablemate Lorraine potentially leading to significant job losses in the medium term.

A member of the shows production team told The Mirror: “We are going to be part of a bigger group which makes us more susceptible to the axe. There is a growing fear that changes will hit us as well as onscreen talent.”

In a letter to staff ITV boss Peter Fincham wrote: “We’re working on plans to integrate Daybreak and Lorraine and their teams into ITV Studios. This proposed change is about sharing the best of our daytime production expertise.”

 

Don't miss out... Get your Media news by email

See all specialist newsletters

Comments

Anonymous (not verified)
6 Jul 2011 - 13:38
Anonymous's picture

Well the two deluded hosts won't give a toss. Christine Bleakley is a gold digger and got exactly what she wanted.. Adrian Chiles is totally out of his depth but again, he took the money...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...