Bazooka Candy Brands forms partnership with Transformers film
Bazooka Candy Brands has formed a partnership with Paramount Pictures for the Transformers: Dark of the Moon, launching limited edition Mega Mouth, Juicy Drop Pop and Push Pop packs.
The products feature characters from the films, such as Optimus Prime and Bumblebee.
The limited edition Transformers: Dark of the Moon range will be available across all Martin McColl stores in the UK, with large format character POS displays.
Sarah Sibley, marketing controller for Bazooka Candy Brands, said: “We are delighted to be working with Paramount Pictures International again to celebrate this hotly anticipated summer blockbuster. As with our past partnerships, we expect that the promotion will increase brand awareness as well as drive a strong sales uplift for both our business and those who stock the exciting, new range.
"Paramount, who next year celebrates its 100th anniversary, is steeped in history and continues to build its reputation as a legendary, leading global entertainment company – something that we’re thrilled to be a part of.
“The collaboration with “Transformers: Dark of the Moon” is a perfect fit for Bazooka Candy Brands, synonymous with fun and entertainment, not only does the presence of the official characters provide great stand-out in store, it will also work to further cement our position as the most engaging confectionery choice for children.”