Ad of the Day: Age UK - Thank You
Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.
It's a tightrope walk to raise awareness of issues facing the elderly without being patronising and this piece by Peep Show director Becky Martin (repped by 2AM) transcends the difficulty by exploiting the dynamism of a single take.
Creative Team: Tom Woodington / Robin Temple
TV Producer: David Graham
Film Prod Co: 2AM Films
Director: Becky Martin
Producer: Amanda Martin
Dir of Photography: Jamie Cairney
Production Designer: Sam Tidman
Production Manager: Alice Morris
Post-Prod House: Rushes
VFX Producer / Supervisor: Carl Grinter