The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

July 4, 2011 | 1 min read

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

It's a tightrope walk to raise awareness of issues facing the elderly without being patronising and this piece by Peep Show director Becky Martin (repped by 2AM) transcends the difficulty by exploiting the dynamism of a single take.

Agency: Karmarama

Creative Team: Tom Woodington / Robin Temple

TV Producer: David Graham

Film Prod Co: 2AM Films

Director: Becky Martin

Producer: Amanda Martin

Dir of Photography: Jamie Cairney

Production Designer: Sam Tidman

Production Manager: Alice Morris

Post-Prod House: Rushes

VFX Producer / Supervisor: Carl Grinter