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Panasonic wants Olympics to be shown in 3D

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By The Drum Team, Editorial

July 1, 2011 | 2 min read

Olympics sponsor Panasonic has suggested that the London 2012 games should be shown in 3D.

This would mean Panasonic installing and managing 3D equipment both on site and in the broadcast suites.

Keith Evans, Panasonic’s UK managing director, said: "We are pushing hard for it to be broadcast in 3D. We have the technology.

“If the Olympic Games are not broadcast in 3D then we miss an opportunity to take viewing of a huge global event to another level because 3D is such another high level of viewing.”

The company believes it would be a push for 3D TVs in homes the same way there was a push for HD viewing for the Beijing Olympics. In 2010, Sky Sports showed the Ryder Cup in 3D.

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