Mercedes-Benz launches iPad magazine with Thinkology
Car manufacturer Mercedes-Benz has created a magazine for the iPad using creative digital company Thinkology.
The magazine, Points West, was designed using the Adobe Digital Publishing Suite, and features interactive interviews, video, images and articles from across the region as well as showing the latest range of products.
Simon Milton, managing director of Thinkology, told M&M Global: “This is the first time that we have used this type of technology for a client.
“Through Points West magazine we have proved that any business looking at developing new ways to engage with its audience can create bespoke, high quality, interactive publications on the iPad at an affordable cost. There are boundless opportunities with this technology to create some very exciting projects.”