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Daily Mail

Associated Newspapers claims success with discount voucher campaign

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By The Drum Team, Editorial

July 1, 2011 | 2 min read

Associated Newspapers is claiming that “hundreds of thousands” of people have redeemed discount vouchers from Mail Online by collecting codes from Daily Mail and Mail On Sunday printed copies.

Mail Rewards was launched on June 11 in a bid to encourage loyal print readers. Online, they register numbers found in newspapers. This weekend, they can collect their first vouchers to spend in a number of storess.

"By offering customers rewards and incentives they really want, Mail Rewards will help move our titles towards a far more targeted and efficient promotional programme,” Associated Newspapers points out.

The owner of Associated Press, DMGT recently bought the Wowcher Groupon to deliver daily deals to email inboxes.

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