Tesco appoints Mason Williams for Mum of the Year PR campaign
Tesco has appointed PR company Mason Williams to oversee its Mum of the Year campaign, and handle media management at the VIP red carpet ceremony in March 2012.
Mason Williams will lead the promotion of the winning mums and celebrity ambassadors for the campaign.
Jen Higgins, deputy managing director of Mason Williams, said: We are very excited to be working on the Tesco Mum of the Year Awards.
“With current clients including Hasbro and Schwarzkopf, we have vast experience at talking to ‘mum’ and this account will also play to our experience in talent negotiation and handling. It’s set to be a fantastic campaign.”