Scottish Widows enters social media arena

Scottish Widows has begun a competition to win tickets to the 2012 Olympic Games having launched social networking sites in a bid to reach new customers and grow its online presence.

The competition will see entrants bid to win tickets to the opening ceremonies of both the Olympic and Paralympic Games, with the pensions and investment provider one of the main sponsors of next year’s event.

This competition has been launched as part of a social media engagement strategy, devised with the help of MEC Interaction, and sees it operate Facebook, YouTube and Twitter accounts as it aims to develop the online personality for the Scottish Widows brand and grow its online presence.

The sites will be managed by MEC on an ongoing basis, working alongside its marketing team to develop a dialogue and enhance the brand’s two-way voice.

Stuart Green, head of brand management at Scottish Widows said: “We have been looking at building a social presence for Scottish Widows for some time now and with our sponsorship of the 2012 Olympic games now seemed like the perfect time for us…As a customer service brand we felt it was crucial for us to have a presence on Facebook and Twitter and to be interacting with our customers to gain their trust and feedback, to help us improve our services.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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