A look at The Telegraph's new offices in the Digital World Centre
The Telegraph has completed the fit-out of its new Manchester base in the Digital World Centre, which overlooks Salford's new MediaCity complex.
The group, which is claiming to be the first major media owner to take residency within MediaCity, where it moved in last month, has said that the investment confirms its commitment to the regional media scene.
Said sales director Gary Frielick, "We are sending out a message that even in these tough times The Telegraph is willing to invest.
"This new base really transforms our northern operation. As well as providing a base for around 12 sales people, it will also provide facilities for journalists. In addition we now have access to a 115 seat auditorium so will be running more events."
The opening of the office coincides with the launch of a new Telegraph website which aims to be a resource for media buyers and marketing departments.
TelegraphWorks.co.uk will host a series of case histories.
Said Frielick, "We want to move the debate away from price and focus on to whether the campaign actually works. For example we did a M&S special on wrapping paper which shifted 38,000 rolls the next day. And another campaign got 13,000 test drives from BMW."
Frielick also pointed to other innovations - such as the Telegraph running the first ever scratch and sniff ad and a wrap-around printed on translucent paper - as evidence that the newspaper industry can and is innovating its way through tough trading conditions.