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IPA Best of Health Award Winners announced

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By The Drum Team, Editorial

June 30, 2011 | 9 min read

Edinburgh based Family advertising was one of the few UK victors at this year's IPA Best of Health Advertising Awards, winning two prizes on the night.

The agency picked up a Bronze prize in the Consumer Individual Press Category and another Bronze in Consumer - Out of Home for ‘Sweet Tooth’, for Ogilvie Dentists (pictured), while Langland and McCann Healthcare Sydney took home the ‘Best of Show’ awards on the evening.

The full list of winners can be viewed below:

Special Prizes:

Best of Show Consumer

‘www.questival.co.uk’, Questival for Bayer HealthCare, by Langland

Best of Show Healthcare Professional

‘Rational Explanation’, Aricept for Pfizer, by McCann Healthcare Sydney

Best use of Art Direction

‘PSP Scale’, Invega for Janssen, by Torre Lazur McCann

Best use of Copywriting

‘Helping Britain Eat What It Likes’, Bisodol for Forest Laboratories, by Woolley Pau

Best use of Illustration

‘Mode of Action’, Hidrasec for Abbott Laboratories, by Langland

Best use of Photography

‘Gardener’, Prostap for Takeda, by Pan Advertising

Gold Awards

Healthcare Professional, Individual Press

‘Survivors – Boy’, AmBisome for Gilead, by Langland

Healthcare Professional, Film

‘PSP Scale’, Invega for Janssen, by Torre Lazur McCann

‘Mode of Action’, Hidrasec for Abbott Laboratories, by Langland

Healthcare Professional, Mixed Media Campaign

‘Rational Explanation’, Aricept for Pfizer, by McCann Healthcare Sydney

Consumer, Out of Home

‘Rational Explanation’, Aricept for Pfizer, by McCann Healthcare Sydney

Consumer, Digital Media

‘www.questival.co.uk’, Questival for Bayer HealthCare, by Langland

Silver Awards

Healthcare Professional, Individual Press

‘Puffalot’, Easyhaler for Orion Pharma, by Langland

‘Rabbit’, Easyhaler for Orion Pharma, by Langland

‘Wheeze’, Easyhaler for Orion Pharma, by Langland

Healthcare Professional, Press Campaign

‘A Little Less Different’, Easyhaler for Orion Pharma, by Langland

‘Survivors ’, AmBisome for Gilead, by Langland

Healthcare Professional, Film

‘Journey Into The Lung’, Qvar Easi-Breathe for Teva Pharmaceuticals Europe, by Woolley Pau

Healthcare Professional, Digital Media

‘www.itpvillage.com’, ITP Village for Amgen, by Brand (x) Communications

‘www.stalevodosetool.co.uk’, Stalevo Dose Tool for Orion, by Langland

Healthcare Professional, Sales Material

‘A Little Less Different’, Easyhaler for Orion Pharma, by Langland

‘www.stalevodosetool.co.uk’, Stalevo Dose Tool for Orion, by Langland

Healthcare Professional, Mixed Media Campaign

‘A Little Less Different’, Easyhaler for Orion Pharma, by Langland

Consumer, Press Campaign

‘Helping Britain Eat What It Likes’, Bisodol for Forest Laboratories, by Woolley Pau

Consumer, Out of Home

‘Babies For Breastfeeding’, Breastfeeding Awareness for NHS Birmingham East and North, by Dr Foster Intelligence

‘Booze Free Challenge’, Alcohol Awareness for NHS Birmingham East and North, by Dr Foster Intelligence

‘Glade’, Anxiety Recruitment for Eli Lilly, by Langland

Consumer, Film

‘Creepy Hands’, Glaucoma Australia for Pfizer and Glaucoma Australia, by McCann Healthcare Sydney

‘Elephant’, Viagra (Unbranded) for Pfizer, by McCann Healthcare Sydney

‘Mode of Action’, Hidrasec for Abbott Laboratories, by Langland

‘Painstory – Wall’, Painstory for Mundipharma International, by Big Pink

‘Save 000’, for NSW Ambulance, by UrsaClemenger

‘Wake Up!’, Utabon for Uriach Aquilea OTC, by HC BCN

Consumer, Digital Media

‘www.itpvillage.com’, ITP Village for Amgen, by Brand (x) Communications

Consumer, Direct Mail and Marketing

‘I've Had Enough!’, Obesity Awareness for NHS Birmingham East and North, by Dr Foster Intelligence

Business to Business, Self Promotion Individual

‘Charts’, for Langland, by Langland

‘Suits Wanted’, for Langland, by Langland

Business to Business, Self Promotion Campaign

‘Langland’, for Langland, by Langland

Bronze Awards

Healthcare Professional, Individual Press

‘A Change of Face’, Epiduo for Galderma, by Torre Lazur McCann

‘Annika Glasses’, Dovobet for LEO Pharma, by Langland

‘Bag’, BuTrans for NAPP Pharmaceuticals, by Langland

‘Bus Stop’, Sativex for Bayer, by Langland

‘Gardener’, Prostap for Takeda, by Pan Advertising

‘Gentle Jab’, Intanza for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney

‘Hard Man’, Viagra for Pfizer, by McCann Healthcare Sydney

‘Jason Glasses’, Dovobet for LEO Pharma, by Langland

‘Sangeeta Glasses’, Dovobet for LEO Pharma, by Langland

‘Survivors – Man’, AmBisome for Gilead, by Langland

‘Survivors – Woman’, AmBisome for Gilead, by Langland

Healthcare Professional, Press Campaign

‘Confidence’, Dovobet for LEO Pharma, by Langland

‘Small Victories’, Sativex for Bayer, by Langland

Healthcare Professional, Out of Home

‘Ant Stockings’, RLS e.V. Deutsche Restless Legs for Vereinigung, by GSW Worldwide, Munich

Healthcare Professional, Film

‘Acid Resistance’, Pariet for Janssen, by Ward 6

‘Dry Drawing’, Systane for Alcon, by HC BCN

‘Let's Work Together’, Brilique for AstraZeneca, by Saatchi and Saatchi Health

‘Painstory - Face of Pain’, Painstory for Mundipharma International, by Big Pink

‘Painstory – Stairs’, Painstory for Mundipharma International, by Big Pink

‘Painstory – Wall’, Painstory for Mundipharma International, by Big Pink

‘Shaping a Future Brand Story,’ Xeplion for Janssen, by Torre Lazur McCann

Healthcare Professional, Digital Media

‘www.calcifiedheart.eu’, Calcified Heart for Genzyme, by Langland

‘www.infodepot.co.uk’, Depo-Medrone for Pfizer, by Nitrogen (A Huntsworth Health Company)

‘www.morethanpsoriasis.co.uk’, for LEO Pharma, by Langland

Healthcare Professional, Direct Mail

‘Christmas Card at Easter’, Aricept for Pfizer, by McCann Healthcare Sydney

Healthcare Professional, Sales Material

‘Nurse's Booklet’, Sativex for Bayer, by Langland

Healthcare Professional, Mixed Media Campaign

‘Confidence’, Dovobet for LEO Pharma, by Langland

‘Small Victories’, Sativex for Bayer, by Langland

Healthcare Professional, International Campaign

‘Protecting From Toxicity’, Glucobay for Bayer Schering, by Sudler & Hennessey SRL

‘Survivors’, AmBisome for Gilead, by Langland

Consumer, Individual Press

‘Everything Else Can Wait’, for St John Ambulance Australia, by Sudler & Hennessey Sydney

‘Proper British Food’, Bisodol for Forest Laboratories, by Woolley Pau

‘Sweet Tooth’, for Ogilvie Dentists, by Family

Consumer, Out of Home

‘Ant Stockings’, RLS e.V. Deutsche Restless Legs, for Vereinigung, by GSW Worldwide, Munich

‘Arrow’, ED Recruitment for Eli Lilly, by Langland

‘Belly Burger’, for Kugel Pharmacy Munich, by GSW Worldwide Munich

‘Creepy Hands’, Glaucoma Australia for Pfizer and Glaucoma, by McCann Healthcare Sydney

‘Eureka’, Subjective Cognitive Decline Recruitment, for Icon, by Langland

‘He Shoots’, Durex, for SSL International, by McCann Manchester

‘New Perspectives’, Mobility Matters in MS for Biogen Idec, by Nitrogen (A Huntsworth Health Company)

‘Spark’, Phenylketonurla Recruitment for Icon, by Langland

‘Spread The Love/Goss/Word’, Meningitis Recruitment for Icon, by Langland

‘Sweet Tooth’, for Ogilvie Dentists, by Family

Consumer, Film

‘Alison's Story’, The Great Daffodil Appeal for Marie Curie Cancer Care, by DLKW Lowe

‘Animal Magic’, Buttercup for Omega Pharma UK, by VCCP

‘Everything Else Can Wait’, for St John Ambulance Australia, by Sudler & Hennessey Sydney

‘Mo’, Movectro for Merck Serono, by CDM London

‘Painstory - Face of Pain’, Painstory for Mundipharma International, by Big Pink

‘Painstory – Stairs’, Painstory for Mundipharma International, by Big Pink

‘Violence Against Women’, Stop Blame for Welsh Assembly Government, by Access

Consumer, Radio Advertisement

‘Alarm / Cuckoo / Violin’, for Anadin, by CHI & Partners

Consumer, Digital Media

‘www.cakeadifference.org’, Cake A Difference 2011 for Bliss, by Langland

‘www.childhoodconstipation.com’, Constipation Toilet Tool for Norgine, by Wallace

‘www.facttofitness.co.uk’, Fact To Fitness for Bayer HealthCare, by Langland

‘www.sharethelittlethings.com’, Abraxane for Celgene, by The Cement Bloc

‘www.stampoutgout.co.uk’, Adenuric for A. Menarini Pharma U.K. S.R.L, by Life

Consumer, Mixed Media Campaign

‘Cake A Difference 2011’, Cake A Difference for Bliss, by Langland

‘Kids On Track’, Obesity Awareness for NHS Birmingham East and North, by Dr Foster Intelligence

Business to Business, Self Promotion Individual

‘Let's Meet’, for Woolley Pau, by Woolley Pau

‘OCD’, for Publicis Life Brands Resolute, by Publicis Life Brands Resolute

‘Tweet Book’, for Langland, by Langland

‘www.langland.co.uk’, for Langland, by Langland

Business to Business, Self Promotion Campaign

‘We're Not For Them, We're For You’, for Woolley Pau, by Woolley Pau

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