An Ant & Dec stunt in which unwitting sheep were spray painted has stirred the ire of animal rights activists for inflicting unnecessary suffering on the animals.
The pair were out filming for their new Simon Cowell backed venture Red or Blackat Roundhay park in Leeds shepherding a flock of colour coded red and black sheep.
A spokesman from People for the Ethical Treatment Of Animals (PETA) said: “Subjecting these shy sensitive animals to long periods of restraint in order to spray them with potentially noxious chemicals will also be stressful and frightening for them.”
The lottery show is to be filmed live at Wembley Arena in front of an audience of 15,000 as hopefuls bid to scoop £1m based on the spin of a wheel.
An ITV spokesman insisted that though the colour switch was “dramatic” the dye used was harmless.