John Lewis Home features brief handed to Brands2Life
Department store chain John Lewis has tasked Brands2Life to deliver creative features and news coverage to strengthen its image within the home retail market.
The agency’s remit will see it complement John Lewis’ existing product placement agency for Home, Grylls+Reade, where it will creative news and features based around new products and home trends. It will also aim to secure profiles for the company’s buyers and designers.
Activity will be based around key retail trading periods such as Christmas, while the new concept Home department is set to launch in September in Westfield Stratford City.