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Five email marketing tips

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By The Drum Team, Editorial

June 28, 2011 | 1 min read

dotMailer’s Top 5 Post-Sales Email Targeting Tips

1. Invite web customers to sign up during checkout – ask for the most important data.

2. Incentivise customers to sign up to your email marketing – e.g. with loyalty points, discounts off future purchases or exclusive special offers or previews

3. Map put the data you need to collect from your customers, the data you can collect from their transactions, and how can you use it to personalise and tailor post-sale communications

4. Use customer surveys as part of your post sale messages to collect valuable data on the customer experience and help build loyalty and trust.

5. Don’t forget basic triggered communications like order confirmations – purchasers expect this at minimum.

Read more email best practice advice on the dotDigital Blog and follow @dotMailer for daily tips.

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