Cocktail Marketing has been appointed by Flybe to secure promotional relationships for the airline service.
Partnership marketing agency Cocktail Marketing is to secure the relationships with lifestyle brands that match Flybe’s 2011/2012 objectives.
Simon Lilley, Director of Marketing of Flybe, says “Flybe is now a national brand and, as the UK's number one domestic airline, we are becoming extremely active in engagement with many known retail brands and exploring joint marketing opportunities.
“We were impressed by Cocktail Marketing's credentials and the creativity of their immediate plans to develop this partnership activity and we are looking forward to working with them as an extension of our marketing team.
“The airline offering remains an extremely powerful promotional tool and Flybe's reach into the UK travel marketplace will be harnessed.”