Google adds product targeting to AdWords
Google has added behavioural targeting to AdWords, allowing brands to target ads based on the previous viewing habits of consumers.
A Google AdWords blog suggests that it will be an opt-out service, and that all adverts will feature an ‘Ad Choices’ logo to let the user know. The company has been trialling ’interest-based ad targeting’ for about a year, but now the system will be rolled out across all of AdWords.
Jon Krafcik, product manager for the Google Display Network, said, “As we’ve made interest categories available to more advertisers, we’ve remained committed to providing users with the highest level of control and transparency.
“Our beta advertisers have used interest categories to successfully meet all kinds of goals, from an advertiser increasing brand lift by 40% to a shoe retailer driving 400% more conversions at a lower cost per sale.”