A survey by ICM has found that 24% of companies give guidance on what can and cannot be posted on social networking websites.
The survey of over 1,000 employees also found that 39% said there was no guidance policy in place.
About a third of those questioned used Facebook, Twitter and LinkedIn on a daily basis – contradicting a survey by Fresh Business Thinking out today, in which 83% of the business decision maker respondents said they possessed a LinkedIn account, 79% having a Facebook page and 70% using Twitter.
Jonathan Wyatt, managing director at consultancy Protiviti, which commissioned the survey, said: “We're seeing a growing number of cases where firms have vague or out-of-date social media policies that are unenforceable if inappropriate activity takes place.”
"It's extremely worrying that only a quarter of workers have been provided with any real guidance regarding the use of social media sites.”
Protiviti recommends organisations establish clear policies targeted at issues specific to social networking, including guidelines on sharing photographs from corporate events and blogging.
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This totally correlates with our experience with clients. All organisations should have comprehensive social media policies, and should also educate employees as to what is and isn't acceptable. You'll be surprised how few have a social media policy, but most have an email policy for instance. A dose of personality is what distinguishes social media from many other forms of communications, but professionalism is key and it's all too easy for employees to slip into an inappropriate tone. We are hosting an event on 19th July to discuss these issues and more at our central Birmingham offices, if you'd like to join the discussion. Our stellar speaker line-up includes Will Dymott @lyle_and_scott; @podnosh; @marcreeves; and @paulbradshaw. You are all very welcome to come along! http://www.martineau-uk.com/publication_event/updates/harmonising-social...
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