Domino's uses social media initiatives to promote stuffed crust pizza
Domino’s is to launch two social platform initiative to promote its Stuffed Crust offer, using a location offer integrated with Facebook Deals, as well as an online treasure hunt.
The pizza delivery brand will run Domino’s Stuffed Crust Quest from this week, challenging users to follow online clues in the search for a series of letters which will spell out a code for them to redeem against a stuffed crust pizza.
The Facebook Deal promotion, which starts today also (23 June) offering a free garlic pizza bread when Facebook users use the Check In feature at any UK Domino’s store and order a Stuffed Crust pizza.
Simon Wallis, sales and marketing director at Domino’s, said: “We’re delighted to announce the integration with Facebook Deals and Domino’s Stuffed Crust Quest to generate additional buzz across social platforms and encourage pizza lovers to get onboard with our new product. We know that our Facebook fans love to interact with us and hope these activities will really help to whet their appetite for our new Domino’s Stuffed Crust.”