Second TV campaign for Dreams created by RKCR/Y&R
Dreams has launched ‘Good Morning’, the follow up to its ‘Good Night’ TV campaign, which is aiming to relaunch the brand.
This is the second campaign since the appointment of RKCR/Y&R and aims to demonstrate the importance of finding the right bed to consumers and of getting a good night’s sleep.
Three promotional executions have been created to showcase the products contained within Dream’s biggest ever sale.
Mark Roalfe, chairman of RKCR/Y&R, explained: “We wanted to bring to life that lovely laid back feeling when you first wake up and are struggling to get out of your comfy Dreams bed.”
Mike Butler, marketing director at Dreams added: “This campaign beautifully captures the pleasure of sleeping in, as well as reiterating that we offer fantastic value, style and comfort at Dreams, and can help everyone find their perfect bed.”
Roalfe also acted as creative director on the advertising campaign.