Persil hires Kirstie Allsopp to front ads for Small & Mighty
Persil have hired TV presenter and mum Kirstie Allsopp to front the ads for the new Small & Mighty campaign.
Designed by Addiction Content, the ads focus on the quickness of the clothes detergent compared to other brands and will run on Channel 4 for four weeks.
They will feature Allsopp in three advertorial-style ads, spanning across the breaks in selected half-hour shows, in which she will perform a ‘30 minute mini miracle’, such as baking break with her children.
A PR campaign created by GolinHarris and brokered by Mindshare follows a similar line, featuring parents getting creative with their children.