New brand campaigns for Moben Kitchens, Sharps Bedrooms and Dolphin Bathrooms ready to roll out
A new brand strategy for Moben Kitchens, Sharps Bedrooms and Dolphin Bathrooms has been developed by The Market Creative.
New looks and propositions for each of the brands has been developed for the campaign which will run across TV, as well as national and home interest display advertising.
Point of sale material and a suite of brochures have also been created.
Sue Benson, managing director of The Market Creative, commented: “While there are separate marketing campaigns for all three brands, for the first time Moben, Sharps and Dolphin are united through one proposition. The creative concept seeks to unify while allowing each brand to express their different offering in each category.
“The ‘& You’ concept runs across above and below the line media, reflecting activity in the retail environment. By putting the customer at the heart of the brand, it seeks to capture the interrelationship between brand and the customer,” she added.
Yesterday the first campaign for another HomeForm Group brand Kitchen’s Direct rolled out, the first from The Market Creative since it won HomeForm’s £12m advertising business in April following a three way pitch.