Angostura unveils revamped packaging
Angostura has revamped the packaging for its Angostura 1919 and Angostura 1824 rums, unveiling the new designs at this year’s Vinexpo.
Both variants boast new-look bottles, labelling and packaging, which according to CEO Wayne Yip Choy: “discreetly plays on all that is wonderful about Trinidad and Tobago and our international range of rums.”
He continued: “It was important to us to create a sense of range alignment with our international rum range and we believe that the changes will not only excite our consumers and customers, but gives them a little something extra.”
The artwork incorporates national elements including the scarlet ibis, the national bird of Trinidad & Tobago, taking pride of place on the nations coat of arms; the ship, symbolic of discovery; the sugar cane in arrow, signalling the ripening of the sugar cane; the dancer, the joyous spirit of Trinidad and Tobago; and the butterflies, numerous in variety and as colourful as the rainbow people of La Trinity.
The new look bottles will be rolled out in the fourth quarter of 2011.