GlacÃ©au vitaminwater is to launch an advertising campaign that will appear on billboards and at sites across the country, including digital screens in the London underground.
From the end of June, two custom built photo booths – one which used to be a New York taxi – will tour the summer music and fashion festivals, offering consumers the chance to have their photo taken and appear on the digital screens.
Glacéau vitaminwater previously ran a photo booth like this during the Cannes film festival.
The activity will be supported by a PR and social media campaign to intensify the presence of the company at festivals.
John Luck, GB business manager for Glacéau vitaminwater said: “Glacéau vitaminwater is a regular festival goer, hydrating both performers and consumers alike through the long hot and sometime wet, days of summer fun.
“We wanted to give festival goers the unique opportunity to feature as a piece of advertising on a digital screen as well as enabling the brand to showcase its festival activity to a wider audience beyond the festival.”