21 June 2011 - 10:37am | posted by | 0 comments

Glacéau vitaminwater to launch summer campaign

Glacéau vitaminwater to launch summer campaignGlacéau vitaminwater to launch summer campaign

Glacéau vitaminwater is to launch an advertising campaign that will appear on billboards and at sites across the country, including digital screens in the London underground.

From the end of June, two custom built photo booths – one which used to be a New York taxi – will tour the summer music and fashion festivals, offering consumers the chance to have their photo taken and appear on the digital screens.

Glacéau vitaminwater previously ran a photo booth like this during the Cannes film festival.

The activity will be supported by a PR and social media campaign to intensify the presence of the company at festivals.

John Luck, GB business manager for Glacéau vitaminwater said: “Glacéau vitaminwater is a regular festival goer, hydrating both performers and consumers alike through the long hot and sometime wet, days of summer fun.

“We wanted to give festival goers the unique opportunity to feature as a piece of advertising on a digital screen as well as enabling the brand to showcase its festival activity to a wider audience beyond the festival.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...