21 June 2011 - 10:37am | posted by | 0 comments

Glacéau vitaminwater to launch summer campaign

Glacéau vitaminwater to launch summer campaignGlacéau vitaminwater to launch summer campaign

Glacéau vitaminwater is to launch an advertising campaign that will appear on billboards and at sites across the country, including digital screens in the London underground.

From the end of June, two custom built photo booths – one which used to be a New York taxi – will tour the summer music and fashion festivals, offering consumers the chance to have their photo taken and appear on the digital screens.

Glacéau vitaminwater previously ran a photo booth like this during the Cannes film festival.

The activity will be supported by a PR and social media campaign to intensify the presence of the company at festivals.

John Luck, GB business manager for Glacéau vitaminwater said: “Glacéau vitaminwater is a regular festival goer, hydrating both performers and consumers alike through the long hot and sometime wet, days of summer fun.

“We wanted to give festival goers the unique opportunity to feature as a piece of advertising on a digital screen as well as enabling the brand to showcase its festival activity to a wider audience beyond the festival.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...