Wolves appoints Raw for brand refresh
Salford design agency Raw has been appointed by Wolverhampton Wanderers to refresh the football club's brand identity.
Raw's work will include developing areas of the club's brand such as retail and family communications and redesigning signage at Wolves' Molineux stadium.
Rob Watson, Raw's creative director, said: "Our aim is to develop a refreshed, core idea which will effect everything going forward, from their consumer brand, right through to the signage and stadium experience.
"We’re working with Wolves to ensure fan consultation, via focus groups and social media, is at the heart of the project.”
The first work from Raw will be unveiled ahead of the new Premier League season getting underway in August.
Matt Grayson, head of marketing and communications at Wolves, said: "Raw understood what we were looking for from the start and we both have a vision for how good creative and brand consistency can enhance the club and the stadium to create a better experience for fans.”
Raw was chosen to handle the brand overhaul following a presentation to all Premier League clubs on the importance of environmental graphics, and the positive impact for both clubs and fans.