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Courvoisier cognac reveals new branding

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By The Drum Team, Editorial

June 16, 2011 | 1 min read

Purple Creative and White Label have created a new brand identity for Courvoisier cognac.

The brand guidelines aim to promote the drink's luxurious nature and include look and feel identities, layout principles, photography and artwork templates.

The White Label agency has worked with Courvoisier for four years, and enlisted drinks branding firm Purple to work on this brief after a two-way pitch.

Along with the new brand guidelines, Purple also created a new range of product and heritage photography for the brand's global communications. It commissioned New York photographer Tim Hogan and London-based Thomas Skovsende to work on the shoots.

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