Regeneration company Urban Splash has launched its new website aimed at taking users on a visual journey through the regeneration, development and design process.
The Urban Splash in house team developed the new site with the assistance of Liverpool-based Mando Group, who developed the design template, and Elevator - recently acquired by Saatchi and Saatchi Health - who built the site’s functionality.
Spurred on by changing customer behaviour Urban Splash decided to make the change and aim to create a website which would offer much more than just a "sales and lettings shop window". Chairman Tom Bloxham explained: “When people visit our developments I love to see how they gasp and say ‘wow’. In the days of paper-based brochures, people got the same taste from the quality and design. I wanted our website to give the same feel of going on a journey. I wanted it to give the same sense of excitement, and get over the great design of our developments.”
Users will now land on a simple homepage where they can take two routes; either a journey through the Urban Splash homes portfolio or a look through the company’s commercial schemes. Customers can find out about schemes at any point in their development with information on planning, development, sales and lettings. The homepage backdrop is a constantly rotating gallery of Urban Splash images and has allowed the company to be indulgent with its visual back catalogue.
For each scheme people can look at a gallery of images, search availability, find a map, see before and after pictures and learn about the designers and the history of the scheme.