News
Marketing can change the world

Urban Splash makes a splash with new site by Mando and Elevator

Regeneration company Urban Splash has launched its new website aimed at taking users on a visual journey through the regeneration, development and design process.

The Urban Splash in house team developed the new site with the assistance of Liverpool-based Mando Group, who developed the design template, and Elevator - recently acquired by Saatchi and Saatchi Health - who built the site’s functionality.

Spurred on by changing customer behaviour Urban Splash decided to make the change and aim to create a website which would offer much more than just a "sales and lettings shop window". Chairman Tom Bloxham explained: “When people visit our developments I love to see how they gasp and say ‘wow’. In the days of paper-based brochures, people got the same taste from the quality and design. I wanted our website to give the same feel of going on a journey. I wanted it to give the same sense of excitement, and get over the great design of our developments.”

Users will now land on a simple homepage where they can take two routes; either a journey through the Urban Splash homes portfolio or a look through the company’s commercial schemes. Customers can find out about schemes at any point in their development with information on planning, development, sales and lettings. The homepage backdrop is a constantly rotating gallery of Urban Splash images and has allowed the company to be indulgent with its visual back catalogue.

For each scheme people can look at a gallery of images, search availability, find a map, see before and after pictures and learn about the designers and the history of the scheme.

www.urbansplash.co.uk

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff