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Tiger Balm appoints Pegasus for brand awareness campaign

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By The Drum Team, Editorial

June 15, 2011 | 2 min read

Tiger Balm is to undertake an extensive brand awareness drive in the UK, supported by Pegasus PR.

Pegasus PR will replace Myriad PR following a pitch for the retained account, with the Brighton agency tasked to differentiate the analgesics brand’s red and white variants among consumers.

Pegasus will also be responsible for educating consumers and the media on the use of Tiger Balm’s white variant for tension headaches.

Helen Yeardsley of Pegasus said: “Tiger Balm is an iconic brand, with so many great selling points. We have all encountered it at some stage in our lives, but its targeted relief and strong heritage are not widely recognised.”

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