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Solaglas to boost brand awareness with the Smart Agency

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By The Drum Team, Editorial

June 15, 2011 | 2 min read

Glazing specialists Solaglas has appointed the Smart Agency to raise awareness of its Installation division after a major restructure of the company.

The Leeds agency is to handle an integrated media relations and marketing campaign to help position the Installation division with its key customers including the insurance, retail and construction sectors.

Smart director Emma Kirkaldy (pictured) said of the appointment: “We are delighted to be working with Solaglas to help consolidate its position in the highly competitive glazing sector. The company has ambitious growth plans and our aim is to help build its reputation within its key market sectors in order to become the UK number one in glazing installation, repair, replacement and maintenance.”

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