Google turns up the heat on Bing: Find what you want 'in the blink of an eye'
The search giant, challenged by Bing and Yahoo, have put themselves out in front yet again witha series of innovations
But Instant Pages is likely to make the biggest difference of all. Here the search engine predicts the link a user is likely to click. If a user chooses that link, the page will load instantly. This will save users around three to five seconds, says Google.Google' top scientists told a California press conference that the aim was to make loading an Internet page "feel as instantaneous as flipping a TV channel." Amit Singhal, who leads Google search put it another way: their aim was "to get you the information you seek in the blink of an eye." He added, "We are finding is that as people save more time, they are searching much more - and that has a positive impact on our business." Google's competition, Microsoft's Bing and Yahoo, have been making inroads into the search giant's dominance. But experts feel that innovations like Instant Pages will turn things round. Instant Pages will be available to users of Google's Chrome browser in the next few weeks. The new technology, said insiders, demonstrates how new CEO and co-founder Larry Page is placing the emphasis on accelerating innovation. Alan Eustace, Google's senior vice president of knowledge, said, "He thinks Google should be responsible for understanding how things are related, to go much deeper into understanding concepts and how concepts are related. He wants us to know more."