Revolution asks social media users to 'Share your Summer'
Revolution Vodka Bars has embarked on a three-month social media campaign to drive sales across the UK.
Developed by Liverpool-based digital agency Rippleffect, the 'Share your Summer' campaign encourages users to share photos for the chance to win a VIP trip to Ibiza for four.
They can upload pictures through Facebook, Twitter and mobile messaging and the shots that get the most 'likes' will win the holiday.
The company has also selected an independent judging panel to choose their favourite picture and the winner will receive a MacBook Pro, iPad2 and digital SLR camera.
Alec Woolford, technical director at Rippleffect, said: "The use of social media allows Revolution to interact with its existing online community and also promotes viral activity by encouraging users to pass on information via their own social networks.
“For instance, when somebody uses the voting system to ‘like’ a photo a post is automatically updated to the individual’s Facebook page. “We have aimed to create an entire social media campaign, using a variety of communication tools, to directly target a specific Revolution audience.”
The campaign is designed to sit alongside Revolution's existing social media acitvity, including a Facebook promotion which allows bar visitors to get a 2-4-1 Mojito for 'checking in'.
Andy Windsor, head of online content at Revolution owner Inventive Leisure, said: "Social media is an integral part of all our marketing activity, everything we do offline is supported by our online content and vice versa. ‘Share your summer’ is our latest strategy to engage and interact with Revolution’s 240,000 Facebook fans and their friends.”