New brand identity for Asperger East Anglia
Asperger East Anglia has unveiled its new brand identity, stationery and poster campaign as it looks to raise the profile of the charity to aid future fundraising efforts.
Created by The Click, the new logo re-appropriates the initial 'A' of Asperger and uses it to lead a range of titles attached to each of the products.
With a recognised symptom of Asperger Syndrome being an acutely literal use and understanding of language, the new brand identity reflects straightforward communication, with a bold monochrome colour scheme presenting the brand in black and white.
The poster campaign features portraits of Asperger East Anglia clients: people who have been directly affected by Asperger Syndrome. It is an attempt to promote a greater understanding of and appreciation for those who the charity serves.