This year’s Edinburgh International Marketing Festival will see an industry summit held for the Scottish marketing community to set an agenda for the next decade.
The vision of the festival, now in its second year, will be to showcase the impact that marketing can have throughout society and the role played by creative agencies and individuals within the industry.
The programme will include a summit to ‘define the vision’ for the industry and set an agenda for the developing of the Scottish marketing industry over the coming decade.
In order to do so, the Marketing Society, alongside creativebrief and Assembly Rooms in Edinburgh, working with industry associations the IPA, DMA, CIPR and the Advertising Association, as well as Creative Scotland and the City of Edinburgh, to promote the Scottish marketing industry.
Graeme Atha, director of the Marketing Society Scotland commented: “The biggest arts festival in the world provides a perfect opportunity for many of the marketing industry bodies to get together to discuss more effective collaboration , debate the big issues and network in one of the most spectacular settings in the city”
Comments
Really??? Again? How many times can the Scottish industry talk about doing something and still do nothing? This is pointless.
There won't be a next decade.
As usual discuss, debate, set visions, deliver nothing. Same people, same chat same old same old!!!
This is nothing more than people with jobs that shouldn't exist, attempting to justify why they should continue to have them.
Lets seem to be doing something without having to actually do anything.
Drop their salaries to £10k a year, but with a performance related bonus for actually achieving something tangible, and see how quickly they all resign.
sounds shite
a room filled with chino wearing so called industry leaders and a bunch of other folk trying to sell you stuff - brilliant.
I think some of these self promoted industry leaders are due to get found out now. In difficult times these professional blaggers do not have the ability, vision or balls to drive the industry forward - same tired faces saying the same old nonsense
Chino wearers indeed.......the chosen dress within the corridors of power at TheLeith.....rumor has it Gerry Farrell wears them under his jeans! Correct about same old faces.....also too narrow get media agencies and media owners to get involved....those hurting the most tend take more radical actions....."bin the blaggers"
Write Your Comment