7 June 2011 - 11:46am | posted by | 0 comments

Ryan Giggs could lose 20m Reebok deal as further affair claims emerge

Ryan Giggs could lose £20m Reebok deal as further affair claims emergeRyan Giggs could lose £20m Reebok deal as further affair claims

Ryan Giggs could be set to lose his sponsorship deal with sportswear firm Reebok following the emergence of reports over a third extra-marital affair.

Giggs, who is now being compared with golfer Tiger Woods, could be set to lose the £20m sponsorship deal he has in place with Reebok after the brand refused to comment on the future of its relationship with the Manchester United midfielder.

The Daily Mail claims that the brand would not comment when asked whether it would stand by him.

Nigel Currie, director of sports marketing firm Brand Rapport told the paper: “What he had going for him from a marketing perspective was his seemingly clean-cut personal image.”

He continued: “A little like Tiger Woods, he had this untouchable air about him, almost Mr Perfect – he was seen as a model professional and a really good guy...Once that image goes, he’s likely to find his whole unique selling point has gone, too.”

Giggs is already accused of having extra-marital affairs with former Big Brother contestant Imogen Thomas, his brother’s wife and a now, reports claim that a third women has admitted to an affair with the former Welsh international player.

Tiger Woods jeopardised several lucrative brand contracts last year following revelations over several extra-marital affairs which went against the golfer’s family image.
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...