The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Microsoft MiNetwork Ebay

Former eBay and Microsoft marketing boss to host digital workshops in North West and Midlands

Author

By The Drum Team, Editorial

June 7, 2011 | 3 min read

Former Microsoft and eBay marketing boss Alex Marks has joined forces with MiNetwork to offer Digital Marketing Strategy training at two workshops in Manchester and Birmingham.

Marks has 15 years strategic marketing experience gained in senior marketing roles that included being the former Head of International Business Marketing at eBay and former Head of Trade Marketing at Microsoft. He now runs his own consultancy, Fresh & Frank, through which he works on developing digital marketing strategies for clients such as Citizen, eMarketers, Reform, AdMonsters and eBay.

The Digital Marketing Strategy training workshop is a course for senior marketers and business owners to assist them in learning how to assess the key components of digital marketing strategy. The course content will also look at consumers, channels, data and suppliers to help delegates develop an effective strategy for delivering their digital business objectives.

Attendees of the workshop will come away with the following:

The key components of a successful digital strategyThe ability to assess digital channels and understand their strategic role in delivering objectivesAn understanding of how to research and analyse digital audiencesConfidence to ensure online data is used strategically for your businessKnowledge of how to manage the integration of your digital strategy across your organisationHow to ensure your digital strategy fits with and can ultimately influence your offline strategyHow to select and manage your agency suppliersHow to measure success and what it looks like

For the full course programme visit the MiNetwork website.

Richard Draycott of MiNetwork said: "Having seen Alex speak at a number of events it is clear that he is hugely experienced in digital marketing strategy and is the ideal person to assist anyone who is unclear as to what their digital strategy should be or how they can measure how effective their online strategy is and how to move it onto the next level."

The full day workshops take place in Manchester on Tues 19 July and in Birmingham on Wednesday 20th July. For prices and to secure your seat at these training workshops please visit the relevant link.

Microsoft MiNetwork Ebay

More from Microsoft

View all

Trending

Industry insights

View all
Add your own content +