Epoch Design win Krispy Kreme UK design pitch

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By The Drum Team, Editorial

June 6, 2011 | 2 min read

Krispy Kreme UK, the premium doughnut brand famed for its glazed doughnuts, has appointed Bristol-based Epoch Design to handle all of its integrated design work.

The Bristol-based agency specialises in FMCG and won the business as a result of a 3-way pitch.

Epoch Design will join other agency partners including Tangible Branding and Spook Media as Krispy Kreme aims to double its presence in the UK over the next 5 years.

“Epoch Design demonstrated a real understanding of our business, brand and consumers and approached the challenge with creative flair and genuine enthusiasm,” said Katie de Souza, Head of Marketing for Krispy Kreme.

“Their extensive in-store experience and strong FMCG credentials will be a great asset to our team as we move forward.”

The agency will assist with strategic direction for the brand including project work for their iconic doughnuts.

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