Car dealer Benfield reveals new identity and advert
Car dealer Benfield has unveiled its new brand identity ahead of its "biggest ever" TV and marketing campaign.
The new identity and campaign has been created by Newcastle marketing agency Different.
Mark Squires, chief executive of the Benfield Motor Group, said: "Our new brand identity and campaign clearly demonstrates that Benfield is different fromother car dealers, that we understand our customers and are putting them at the centre of our business.
"We now feel it is time to develop our brand identity to grow our customer following further and improve loyalty and retention."
Benfield is a family-owned business and has 30 dealerships throughout the North East of England, Teesside, Yorkshire, Cumbria and the West of Scotland.