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Android doubles mobile phone market share in seven months, research says

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By The Drum Team, Editorial

June 3, 2011 | 2 min read

In the last seven months, Android has more than doubled its overall marketing share, new research has found.

According to ICM Research, 1930 adults were asked between 27-30 May what their latest mobile phone handset was, with 13% responding that it was Android, with only 6% having responded with the same answer just months previously between 15-18 October.

Meanwhile Nokia saw a decline over the same period from 34% to 28%, while Blackberry grew by 4% to reach 10% and iPhone also saw an increase of 2% with 9% of respondents saying they owned one.

Maurice Fyles, research director for ICM, explained: “The implication is that with the range of mid-market BlackBerry and Android options now available, both of these have the potential to put significant distance between themselves and iPhone.

“Furthermore, penetration of Windows 7 is still very low at 1% of mobile users, driven primarily by HTC and Samsung. There is unlikely to be a significant shift in this until the first Nokia Windows 7 handsets emerge later in the year,” Fyles added.

Also slightly declining in their reach were non-android phones from Samsung, Sony Ericsson, LG, Motorola and other.

Research also phone that Windows 7 Phone only had a 1% share of the market.

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