VisitEngland relaunches website with SapientNitro
VisitEngland has relaunched its website to focus on displaying England as an inspiring destination.
With SapientNitro, the tourism organisation created the site to use Inspirator and Destination Finder so that users can personalise the content by mood or interest.
This content will then be used by other VisitEngland platforms, such as the app launched last month, as reported by The Drum.
According to NMA, Tim Holt, senior marketing manager at VisitEngland, said, “Research showed that while more people are keen to holiday at home, potential visitors felt there wasn’t enough information to inspire them at the start of the decision-making process.”