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Karmarama

Phoenix Equity Partners investment in Karmarama to help expand towards integrated marketing business

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By The Drum Team, Editorial

June 1, 2011 | 2 min read

The investment by Phoenix Equity Partners in Karmarama will allow the company to expand to create an international integrated marketing business.

The investment, which also encompasses associate companies Kream and Kaper, is going to be the first of several investments, initiatives and acquisitions for Karmarama.

Over the next two to three years, Karmarama aims to bring together some of the most talented industry practitioners and successful and innovative independent agencies from across the marketing communications sector – both in the UK and in key international markets – to build an agency model which combines the best creative, technology and data expertise.

When the transition is complete, the business will be owned by Phoenix and all the Karmarama, Kream and Kaper partners, alongside Adam Silver – who has been appointed corporate development director and will oversee the expansion of the company – and Charles Watson, who will be chairman of the group.

Watson said: “This is the perfect starting point for building something quite exceptional in the industry and we look forward eagerly to engaging with other like-minded talent as we plan our next moves.”

Ben Bilboul, CEO of Karmarama, added; “Today’s announcement secures our independent future and opens up a multitude of new opportunities for both our clients and our people.

“This investment will help us lead the market in the fusion of creativity, technology and data, and we’re looking forward to partnering with other like-minded entrepreneurs to help achieve this.

“By putting the principles of collaboration, innovation and entrepreneurial thinking at its heart, we are confident that this progressive venture will be market- defining.”

Karmarama

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